Shenzhen University Chinese Language Program is so unique due to its Location. Applying to study in Shenzhen, CIP will assist you to get around the city and also gain experiences related to your career goals through internships. We also have well designed immersion assistance. CIP supports you 24/7 and you get an insurance coverage of $100k. Nothing better than this experience – Apply through CIP to Study Abroad in Shenzhen
Learn Chinese in Shenzhen University
The Shenzhen University Chinese Language Program is intesive and offers something special than other cuniversities. Shenzhen University (SZU) is a comprehensive university founded in 1983. The campus is located beside the scenic Back Bay of Shenzhen, facing Hong Kong across the water, covering a total area of 2.64 square kilometers. The garden-like campus is amazingly beautiful with the heavenly wind rustling sea waves and white clouds fondling red lychees, colorful flowers nodding to the four seasons. Widely praised as one of the top five most beautiful university campuses in China, SZU is harmoniously matched with the well-protected surrounding environment. Shenzhen is a metropolitan city with the fastest growing economy in China. It has been rated as an international livable garden city by the UN, and Shenzhen University has its popular reputation as “garden in the garden”. Shenzhen University has been rapidly developing with the pace of Shenzhen Special Economic Zone. It has formed a complete educational system from bachelors, masters to doctorates, from full-time formal education to part-time and international continuing education.
Why they Decided to Learn Chinese in China: Alumni Reviews
Learn Chinese Language at the Silicon Valley of China - Shenzhen University
Still Got Questions? Inquire now to speak with our Program Consultants about Planning. Get more information from
Shenzhen University Chinese Language Program
A Year or Semester Abroad in Shenzhen University will enhance your language Skills, increase your knowledge about Asian culture. Past participants also took part in Business Seminar and Networking events that exposed them to the Chinese way of doing business. There are class denominations for everyone whether you are looking to master Business Mandarin or starting from the scratch, there is enough support for you
Shenzhen University Program Highlight
Using CIP’s platform for your Chinese language study in China, grants you extra support than you will ever get else where. You will gain access to complete 24/7 support, and we will design it to your expectation.
Shenzhen University APPLICATION PROCESS
Our University Study Abroad programs in China duly registers applicants into BNU’s mandarin Program. Beijing Normal University (BNU) Chinese language program is a partnership between CIP and the university. We provided over 300 students over the years into the Chinese language Program. Our Chief Operations officer is a product of Beijing Normal University. We, therefore, have the best of collaborations. Experience the Chinese culture and great immersion in Beijing
Submit Application and Book Appointment
After submitting your application, you will be allocated to a personal program consultant who will help you book an appointment to speak with the team. Your expectations will be collected and the program processed detailed out.
After an appointment with our team, we will use information gathered to design a complete program. Final Program draft will be submitted to you in a form of proposal. You reserve the right to demand corrections and additions.
Approval and Admission
You have to approve the content, price and all details. Then CIP will create a profile for you and submit your application to our partner universities. At this point, applicants have to Pay Program Processing fee and then we proceed with submitting all details to the university. Admission letters will be issued thereafter
Execution and Delivery
At this Point, the program is well matured and you will go through orientations and pre arrival preparations including visa etc Bingo! You are welcome to China and we will treat you to a professional study abroad Program
Learn Intensive Language from the Best Tutors. Get the best of your China Trip
Study Abroad Program Components
Learn Mandarin with a university curriculum! Our University intensive Mandarin Program presents the best combination of components that maximize your resources and experience while on a Study abroad project in China. Speed up your Mandarin skills with intensive Chinese language arrangements, and stay safe with our Insurance worth $100,000 health expenditure and emergency evacuation.
Shenzhen University Chinese Language Program
Located beside Shenzhen Bay in Shenzhen, China’s first International Garden City and Special Economic Zone, Shenzhen University’s beautiful campus tops all in mainland China.
It has 57 majors: languages, liberal arts and humanities, the sciences, engineering, medicine, sports, etc. It enrolls undergraduate and graduate students both domestic and international. 78% of the teachers have got professor or associate professor titles of whom ten are Academicians.
The university is proud of its advanced facilities for teaching, research, sports, entertainment and daily life.
The International Exchange College of SZU specializes in international students’ admission, daily service and Chinese language training programs at eight different levels (from beginner’s to advanced) in accordance with students’ diversified interests and needs. From 2010, the college offers a B.A. degree in Chinese Language and Literature specially designed for international students. It will incorporate two optional specialties, Chinese Language and Culture, and Business Chinese. The college also offers lots of elective courses like “Chinese Calligraphy and Painting”, “Chinese Folk Music”, “Cantonese” and enriches students’ extracurricular activities related to local Cantonese culture and Chinese folklore.
International students can also take new HSK test at Shenzhen University HSK Center.
Confucius said “What a pleasant thing it is to have friends coming from far.” We welcome you to our fairyland campus in a garden-like coastal city, where you’ll feel more than at home.
Shenzhen University Chinese Language Program Transcripts
Transcripts and Certification
Upon successful completion of CIP mandarin program at Shanghai Jiaotong University, you can receive an official certificate and transcript from the university which is accepted by most other universities around the world. Successful completion requires an 80% attendance rate and passing grades for the exams and overall course. Upon the completion of the course, CIP will provide you with all the necessary documentation and assistance for credit transfer.
Fees and Locations
Study Chinese in China Program Package
Our prices are made to contain much programs as possible than any competitor program. Check our Program contents page for more
- Perfect language classes arrangements in to preferred program
- Health Insurance
- Airport Pick up
- Visa Support
- Welcome Dinner
- Guided tour around China
- 24/7 support
- Language partner
- City tour and shopping
- Extra private Chinese lesson classes
- Weekend Cultural activities
- Welcome package: Local SIM Card and Mobile phone, City Map, Orientation, Settlement support
Full-Time Mandarin Course in Shenzhen University with Trips and Immersion
Our participants will take part in excursion over selected weekends during the summer program. There exists a couple of CIP itinerary options, participants simply choose their best fit. Each of these programs have separate destinations and themes. During these cultural trips participants can experience a more personal interaction with others from different time zones of the world. Our cities and locations harbor massive historical sites such as: The Temple of Heaven, Great Wall, Tiananmen Square, and the Forbidden City (all in Beijing). In shanghai, there is a combination of history and modernity, with places such as The Bund & Huangpu River, Oriental Pearl TV Tower, Longhua Park, World financial Center, and much more. There exists a solid depository of Temples, Parks, Mausoleums in other cities like Nanjing and Shenzhen. Check our Tour China Guide Page for deeper insights. Activities also included are: Mountain hiking, Bungee jumping, Volunteering (activities at orphanages and interaction with children experiencing disabilities), Chinese cooking lessons, Kungfu classes, Tai chi and Yoga classes. These activities are outlined on our Cultural Activities page.
Full-Time Mandarin Course in Shenzhen University will give you a sharp and professional access to learning materials and fun. Apply now!
In order to keep our participants safe and lodged in peace so they could enjoy the program, China internship Placements have in place standards that guide the selection of accommodation options. We have 5 accommodation options for our participants and we allow them to make choices that suit their budget and expectations. Our accommodation department could arrange:
- Homestays which we recommend to participants who would like to quickly immerse themselves and get to practice the Chinese language in a natural setting. Our host families are properly screened to accept our participants.
- Shared Apartments
- Private apartments
- Hotel Suits
- Campus Accommodations
Our University Mandarin Programs are strategically hosted by famous and best Chinese language Universities located in cities with solid immersion capabilities and opportunities. These programs are located in Beijing, known for the best language-learning environment, Shanghai with solid institutions teaching Chinese language to foreigners, Nanjing with historical sites, and more. The settings for our programs gives participants the opportunity to practice Mandarin skills every day.
Our Safety and Support Commitment
First and foremost, China Internship Placements is committed to the safety of all participants right from application till the end of the program in China and beyond. We keep to our support pledge with the intention of making sure that all stakeholders are given the needed guidance to realize the best out of the program. This commitment has been scribbled and inscribed into standards that guide all facets of our operations. We make sure that no individual incurs physical, mental, psychological injury or stress in the process of taking part of in our China Programs. Our services are induced to guarantee satisfaction. All our products are therefore safe for participants including our Top Quality Gap Year Program.
Our approach to safety is as follows . First, CIP does regular through auditing of all safety processes incorporated in all programs. Also, we make available all information to help participants make good decisions of whether to participate or not. This information are released during the first contact with the client and also updated to our Health and Safety Standards page. We also conduct pre departure briefing segments. CIP conduct through orientation for participants within 24 hours of arrival to reduce possible risks. Our Gap Year Staff are kept on the field most of the times to make sure participants are safe and follow our safety plans. They keep a close eye on them and report to our Programs Manager who holds executive position ate BOD of directors’ level. They also keep 24/7 contact with all participants to provide emergency support.
Insurance and Safety for our Shenzhen University Courses
We are the only company providing Insurance for free at no extra cost for Internship, Study, Travel participants. We do this as a commitment to making sure we prove our adherence to safety measures and standards. This insurance is meant to give additional cover to emergency sickness and incapacitation that may temporarily reduce a participant’s ability to be in good shape to receive the services paid for. It is very efficient and reliable. For more information about our insurance program for Internship and Study Abroad Programs, visit Insurance page.
China Internship Program organizes pre-departure orientations online before arrival. During this segment, participants are briefed properly about the essential highlights of the program, also including weather conditions here and any red flags one should be prepared for before arriving in China. The online meeting also allows for participants to connect with one another, to make friends before arrival. The Webmaster will also create a forum thread on our ever active China Internship Placements Forum- where more interactions can take place.
China Internship Placement organizes trips to selected huge multi-national organizations for participants to familiarize themselves with operations of such companies. During these trips, participants are exposed to some workplace ethics and procedures. Here participants could be chosen to experience internships in the future. We do this so that participants have the opportunity to network during our Corporate Insight tours. Trips are planned with Fortune 500 companies such as KPMG, Deloitte, Shanghai Stock Exchange, Shenzhen Stock Exchange, BMW, Daimler, and many more.
CIP’s Chinese Language Partner Program is a unique feature of our Study and Internship programs, professionally crafted to speed and consolidate listening, speaking and writing skills of our participants. It is so unique that our competitors do not have it. Participants get paired with Chinese University graduates trained in teaching Chinese as a second International language for one-on-one Mandarin language lessons. Tutorials are held at the convenience of our language tutors with more hours available upon request. These segments provide participants with additional Chinese language practice in Mandarin.
CIP is Unique
Mentoring & coaching
Our Internship in China allocates you a seasoned career coach whose responsibility is to help brand your skills, refine them and equip you with techniques that 95% of your peers are yet to discover. Join our Guaranteed Internship handled by professional staff.
Transformative & Customized
Our Internship in China allocates you a seasoned career coach whose responsibility is to help brand your skills, refine them and equip you with techniques that 95% of your peers are yet to discover. Join our Guaranteed Internship handled by professional staff.
Safe & Immersive
All 20 of our Program Modules including Summer Internship Programs are designed to be safe, immersive and supportive. This reflects in our ability to gain trust and endorsement in the career industry.
Choice of Locations
China Internship Placements offers Paid Internships Program in China as well as Intensive Chinese Language programs in Beijing, Shanghai, Shenzhen, and Nanjing.
Experience Beijing as a Local Study at BLCU
Spend a Semester, A year, studying Chinese Language in Beijing Language and Cultural University. Join participants from USA, UK, Australia, Canada, Germany, Italy and the rest of the world to a deep cultural immersion and read to discover China like a local. Combine, Chinese lessons with Travel, Cultural immersion, and Fun. Apply Now to reserve your slot
Regardless of program, all accommodations adhere to our standards and regulations guaranteeing safety, security and peace of mind. Let CIP handle arranging your accommodation before you arrive, ensuring on arrival your new place is ready for you to make it home.
Choose an accommodation option that suits you. Three main options are available, with special requests handled on a case-by-case basis. For more on CIP accommodations and for more photos, visit our Accommodation Page
Live with local resident Chinese families under the same roof. Get culturally immersed into the Chinese culture, while networking with Chinese families that are eager to welcome you to China.
Shared apartments are a great opportunity to get immersed into the local culture. Share accommodation with a young Chinese counterpart, while having a level of privacy.
Want complete privacy? Need more space? Everything from retrofitted studio apartments to spacious apartments are available – according to your budget and needs.
Don’t take our word for it. Hear it directly from past program participants across a range f fields. Have questions? Read more review on the popular sites linked below.
China Internship Placement was at the center of getting me a consultancy internship when I was looking for one. They proved to be worth my money. I am coming from a part of the world that paying to placed into an internship was unheard of. But ...Read More
China Internship Placement was at the center of getting me a consultancy internship when I was looking for one. They proved to be worth my money. I am coming from a part of the world that paying to placed into an internship was unheard of. But when I was walked though the components, I felt it was worth it.
I joined a consultancy internship assisting one of the lead Associates with preparing analysis, writing final reports and presentation. I experienced work and life in a multinational organizational setting and deep insight about China from regulation and policy framework and brand survival. I gained a valuable insight into the art and business of consulting including corporate culture. I was added to Management Consulting Team and attended corporate meetings and Training Need Assessment (TNA) segments.
These exposures mean a lot to me because I learnt about project management which is essential to managing a consultancy. I got knowledgeable about how to run a consultancy and prospect for clients. My Experience Chinese approach to management always proved to be different from the west because there are cultural and societal characteristic pervasiveness. It is seen in their everyday life. When I was briefed about the bureaucracies of work and respect for the hierarchy, I though change is going to be different in Chinese companies but hey! there is always a way of going about it. Few rules, Never regard an employees, ideas and superior to his supervisor, never contact a subordinate before a superior, always keep an eye on the rank, do not request to meet bosses together with their subordinates. Interesting huh! When you observe these rules to the letter, and assure subordinates of complete cover, you will get all information needed for a training need assessment. The Essence and Value The job descriptions were very necessary to my future career and the 12 months that I stayed in Beijing was just like living the future in the present. CIP’s Entrepreneurial training was just superb!!! We joined China Accelerators, an organization that nurtures entrepreneurial ideas and are Venture Capitalists. In my opinion, Beijing is the best city to launch careers related to business related soft skills like consultancy, research, marketing etc because here is a heavy presence of Fortune 500 companies. I understand Beijing has the highest fortune 500 Company presence than any other city in the world because most of them interested in doing business in China, would like to be very close to the Government to get first had information about policy Changes. Networking was a very important program component I miss while at home now. On a typical networking evening, all CIP interns gather at an agreed venue conveyed to very executive programs to network with Business people. It is fun and was worth ht time too. The growth Process Performance appraisal was a very vital aspect of the internship and I loved it except the realities. In the first 2 months, my performance was not as pleasant as I thought. I was encouraged to work hard and read more and I was at my best thereafter. CIP together with my host company conducts performance appraisal on my achievements and very frank recommendations are made to keep me in check. I love it though it was very corrective. I will add my voice to the rest of previous reviewers that CIP is to be trusted and their programs are solid and the experiences are real. Professionalism and good work ethics as well as fast follow ups outclass any shortfalls. We have also vowed to be ambassadors for CIP.Read Less
Just as the famous Saint Augustine said, “the world is a book and those who do not travel read only a page”. I found this to be true on my Internship Project with CIP. It is an account I would like to give and could never finish. I tried some o...Read More
Just as the famous Saint Augustine said, “the world is a book and those who do not travel read only a page”. I found this to be true on my Internship Project with CIP. It is an account I would like to give and could never finish. I tried some of these into articles on some travel blogs, I wished my visa never expired and my family never keep asking me to come back home J after extending it for a month of jolly cruising ride and Tour.
I decided to do some internship in China after graduating from the university of Newcastle in Civil Engineering. Haven searching around for local jobs and getting frustrated, I decided to trip China to gain the experience that all employers keep asking during interviews. I am grateful my family did support this idea.
I chose CIP as an agent upon recommendation from a friend who once participated in this program. This experience probably had the biggest impact on my personal side. I′ve experienced coming to a city, I′ve never been, alone and being in a culture I haven’t met before. All this I think made my independent skills even stronger. Getting through the first week wasn’t very easy for me because of the unfamiliar. I don’t wish to portray here that it is the food I love, but my Welcome dinner with CIP staff was really an ice-breaking session.
I came for engineering internship in a well established Chinese company in Beijing for 6 months. I was arranged for 6 months internship, Language study and some business classes to know about Chinese business model since I was and is still interested in doing business in China. This company adopted very contemporarily and state of the art approaches to managing their company. They hired some foreign expats as staff and work culture was just like the west. It is amazing to see Chinese companies practice western approach to organizing while life after work is all about Chinese culture. The company sources contracts within and outside China and their reputation are solid internationally.
I was given a One-week orientation and training to fit into the department in Charge of Designing Intelligent Transportation Systems for countries and cities. They provide services relating to different modes of transport and traffic management. The department uses Information and communication Technology to plan transport networking. During my internship, I worked under a Supervisor who was ready to make me a real engineer. This was his promise to me on the first day I met him in the Coffee Yard.
I was happy for this opportunity because China despite its huge population has a well designed efficient transportation system which is worth studying about. The placement practically got me to know more.
I was involved in preparing bids for tenders and some project supervision tasks. I learnt and mastered How to prepare good bids to win international contracts. This makes me feel like a giant because I was never taught how to deal with this while in School.
I got to know how to use Emergency vehicle Notification procedures, How to development Automatic Road enforcements, CCTV systems and to use other Intelligent transport Technologies. I also learnt the basics of safety issues used to design the Chinese subway system.
Every engineer could judge how valuable this experience is going to be for me. CIP gave me a very wonderful supervisor who was doing a fantastic supervision.
No program is perfect and as such I don’t expect this to be very perfect. It took me a while to agree to the offer. My internship placement was changed twice before I finally settle for this one. I got frustrated in the process as I lost trust for the agency, but I got to realise that it is rather a stronger feature of their service because, the client have a say in deciding what eventually they settle for.
It is not easy getting paid placements for students in China when there are numerous young graduates willing to render such services for free. But to whoever is coming to China, I will recommend CIP as a sure way. Don’t miss it !!
There is this quote that my language tutor taught me which is “wherever you go, go with your heart” this is a quote from Confucius a very important figure in Chinese history. It is only when we do this that we will realise the full benefits of the purpose. Cultural shock is real!! Let’s get prepared as we go abroad for those expensive experiences that our own local companies are not prepared to give us.Read Less
Initially, I did fear that I would not meet expectations given the high caliber of the people and projects I worked on. However, everyone was more than happy to help me get up to speed and more. The challenge is there, but I don’t feel entirely...Read More
Initially, I did fear that I would not meet expectations given the high caliber of the people and projects I worked on. However, everyone was more than happy to help me get up to speed and more. The challenge is there, but I don’t feel entirely on my own. This is my definition of a good internship". --Ann Leonard (Ohio University) I studied Environmental Science and Policy Management in Ohio University. Haven completed my First degree, I decided to gain a much intense skill dealing with serious projects. In the first place, no continent in the world is battling environmental degradation in the world than Asia. Asia is facing serious environmental challenges posed by aggressive economic growth. China’s most important city is no exception and for the past decades, Beijing has been suffering from massive environmental degradation including massive pollution. This sets the tone for my decision to intern in China.
I finally selected CIP to help with the placement and I was allocated to an organization with a mission to promote sustainable development and green growth. Headquartered in Beijing, they are the gateway for foreign cleantech companies to China’s green business and environmental market. They organize international conferences and outreach events, receiving and sending trade missions between countries, commercializing Chinese and foreign cleantech in China, and conducting research in sustainable development and green growth models. They also contribute to the discourse of influencing Chinese Green Economy Policies through a variety of lobby activities.
This is exactly what I was interested in so I did not waste much time before accepting the offer. My duty for the first 3 months was to conduct research and interpret results and prepare presentations for international conferences. Organize logistics for international conferences and during my internship, so many conferences were organized between Israel, Singapore, Spanish and UK governments and China. As the official organization in charge of green environment in China, we played a vital role in the delivery of these conferences. Out of these researchers and policy analysts, I was supposed to spot opportunities worth exploiting and write a proposal that is actionable. These are some of my personal contributions to the company.
Over the other half of the Internship, I plan travel logistics and schedule for business delegations to International governments and companies, Support visiting partners and on-site visits to clients; and also engage in some lobby meetings.
Why I am so poised about this internship is that I worked on famous international projects such as those funded by UNIDO, UNEP, China Green Carbon foundation and Ministry of Industry and Information Technology. These experiences will live with me forever and I think my International environmental agenda will happen live!
For China Internship Placements, I entertained some doubts from the beginning. I was hesitant in paying so much to them, but this was later solved. I was not sure whether I was doing the right thing. I think that they should be able to offer a proper guarantee for such huge sums of money to be wired to them. This creates so much anxiety in the entire process and makes the preparation stage very disintegrated. At a point in time, I was made to talk with my supervisor and I tried so much due diligence but was not enough to satisfy my curiosity. I had to gamble, but I got it right if I had it wrong, I should be screwed for life! as my parents will not forgive me. I was also scared by the horrible stories that I read online about some other internship providers and this scared me about scam. I don’t know what CIP could do about it, but I think they must find a way of getting ahead of other providers so more students will know about their programs.
Aside that, CIP is a sweet family to join.Read Less
CIP’s program has been a great choice and an inspiration allowing me to explore my Finance Career. They are well organized and understand what is required to professionally support students while in China. Tried their Mentoring and Coaching and...Read More
CIP’s program has been a great choice and an inspiration allowing me to explore my Finance Career. They are well organized and understand what is required to professionally support students while in China. Tried their Mentoring and Coaching and it was the best I could ever get
Name: Bonnie Kaki Cheng
Course: Bachelor of Commerce (Finance and human resource management)
University: University of Western Australia
Program: Internship - Financial Analyst
I am Happy to review my numerous accomplishments as a Finance Intern on the CIP Program. I was placed in Shanghai with one of the elite firms into Investment Banking and Cross Boarder Investment. I was excited because there was so much going on within the company which allowed me to first hand explore the details most aspects of Finance.
I worked directly with the Associate in charge of preparing companies for IPOs, I had the distinct pleasure of working with and overseeing a variety of initiatives and projects.
Right from the program design stage to execution, CIP remained very cooperative, supportive and professional in communicating with me and my friends.
On arrival, I joined the Company as a Financial Analyst Intern, though I did not have any first-hand experience in such an area, I was given a detailed training and on-the-job support. I was able to complete new and challenging projects at a professional level. As a financial Analyst intern, I was responsible for the financial evaluation and pre-audit work for investment projects. I also took on Evaluation Projects for IPO and OTC/NASDAQ clients. I assisted in the management and organization of Financial projects to assist senior analyst with investment Projects.
Working in one of the fastest changing sectors and within a fast paced environment, my supervisors were at the task.
Overall, the program is great and stands out as one of the best. I sat to compare the experience with other interns who were not on the CIP Program and I am convinced CIP have the best program in China
Supervisor’s Remarks We are impressed with her performance and can boldly remark that Bonnie’s work left a lasting impact on the department and places her into our top five outstanding interns we have had in the past years. We were impressed with her enthusiasm, communication skills and professional demeanor while on our internship program in ChinaRead Less
China has been a life-changing experience and CIP could not be more helpful in the process. They are genuinely interested in helping out students achieve their goals. From the moment I step foot in Beijing, a member of the CIP team was already ...Read More
China has been a life-changing experience and CIP could not be more helpful in the process. They are genuinely interested in helping out students achieve their goals. From the moment I step foot in Beijing, a member of the CIP team was already eagerly waiting for my arrival. The team had already planned out detailed itineraries on the first day such as: checking in to my accommodation, opening up a bank account and obtaining a Chinese mobile number.
Beijing was such a culturally rich experience. The juxtaposition between the modern towering skyscraper and the ancient Beijing hutong only a few blocks apart are a sight to behold. My first choice of city was actually Shanghai; however, I am glad that I made the switch to Beijing instead. China’s capital is full of surprises and there are plenty of hidden gems within the city’s small alleyways waiting to be discovered. While it may seem that Beijing is not as international as Shanghai, the expatriates and international students community are tightly knit thus it felt to the contrary.
Studying and interning at a startup firm in China was challenging yet rewarding. I was involved in the making of an international advertisement as a project manager and therefore had to use both the Mandarin language and the English language when facing with local or international clients. The most crucial aspect of my job was to understand both the western culture and the eastern culture; by acknowledging how they differ and by making sure that there is no cultural misunderstanding between the local and the international parties.
One thing that stuck out the most was how technologically advanced China has become. From renting a bike that's readily available literally on every street with the use of the bike-sharing app to paying a street food vendor using a QR code.
I had learnt more about myself than I did in my own country within a short space of 5 months. The journey I had in Beijing was invaluable and I encourage anyone who is considering studying, teaching or interning abroad in China to go for it and have a life-changing experience through the CIP Internship Platform. I am sure you will love it.Read Less
Michelle's China Internship Review
A properly researched and designed marketing strategy is the best requirement for any multinational organization looking to break boundaries to increase global market presence and revenue. Let any orga...Read More
Michelle's China Internship Review
A properly researched and designed marketing strategy is the best requirement for any multinational organization looking to break boundaries to increase global market presence and revenue. Let any organization entering its multinational stage doubt this and they are reassured to fail 100%. I am confident about this because I had the opportunity to try and test this fact through CIP’s China Internship.
Let's assume that China is not an economic superpower but has just a mere 1.4 billion people and I will have still chosen it as a place of doing my Marketing Internship to gain international experience.
Going international to gain experiences is never cheap and will never be cheap. I decided to intern abroad but the reality dawn on me when it was time to pay for the entire project which cost me a 4 digit figure. I did what I could do just to remain safe, but my parents still doubt my choice but eventually, I took the risk.
The placement process was rigorous as I had to go through a 3 stage Interview one with CIP Placement department and two others with my host Company. It was a learning process which I never had in University. It was strange to me because I thought CIP had to do all those cover-ups. I have never heard that internships in China got that competitive and selective. In entirety, the process reassured me that this was a professional program and not another Chinese mass production factory.
I was finally placed into a renowned Marketing Research company based in Shanghai, China tasked with the responsibility of assisting the Market Entry Department. This is a team of 18 people doing different things. I am supposed to be part of the research squad and my role formed the basis of my superior’s task. Anytime, I make mistakes, he was definitely going to do same. Although I passed the interview, I panicked at this new job because this was my first major experience at doing any serious research aside School projects and my Thesis.
I was tasked with the responsibility of collecting information identified outlets such as super and hypermarkets, consumer agencies and other governmental institutions like Ports and Harbor Authority. This information was dissected and manipulated to get signals of the seasonality of demands, recent trends in demand and competition statistics. I did this on 23 brands from countries such as Italy, UK, US and Saudi Arabia. So what do you expect? I can just see mastery.
One major project which I managed and drove my motivation high was when I was tasked to collect consumer perception index for a Jewel Brand which was looking to expand its market share in China. I was appointed the head of the team with other interns coming from CIP and other agencies we could not speak Chinese, but we sailed through with very minimal assistance from some Chinese native speaking colleagues. My Chinese speaking skills were enhanced after 3 months of study and this I will confess was essential to my success. This project went successfully as I was awarded separately for it.
My working morale was high likewise my other colleagues because there was always a weekly reward for hard work and deadline massacre. The term deadline massacre was coined from a team meeting we had was asked to try to meet deadlines. So any time an employee finishes tasks before the appointed time, the TIME MASSACRE AWARD was given. This included 1000 RMB and a treat to Spa and Dinner with the department head on next Sunday. Haven worn this once, I felt it was an opportunity to network with my BOSS which I nailed perfectly.
This internship was not relevant on any continent, country or city than Asia, China, Shanghai. I got deep cultural insights from studying Shanghainese (Shanghai Residents). Shanghai is more cosmopolitan than you could ever imagine. They are also getting rich day by day and enjoying shopping as their pastime. So consumer goods are heavily represented. Name any internationally recognized brand and they have it.
I noticed that Chinese have a unique taste for quality and price. The perception is that the higher the price, the higher the quality which I do not necessarily agree but that’s the reality in Shanghai. This is a relevant pricing strategy for most brands. So I just laid a free tip J. Cultural issues entangle the work of a marketer in China and you cannot override it. For example, when a brand is seen to be associated with the wrong colors, people, animals etc which culture does not favour, the brand suffers. These facts are very petty but vital for success.
Chinese social media tools as a marketing zone is a different atmosphere for marketing. I already knew about Twitter, facebook, Instagram etc but they all were blocked in China so I had to learn about WEIBO, WE CHAT and Renren. It was worth it too because I could confidently lead a campaign on these platforms in addition to what is in the west.
This is more than just a review it is actually a memo and I hope you enjoyed it. If you are looking to develop your skills and get relevant, I prescribe CIP 100% for anyone without any reservation. Their teams are solid from Program design, Placement to Customer service.
I have been transformed and I will launch my career in China because I am addicted to the experience and way of life now.Read Less